Chase Your Dream No Matter What: South Africa
The Brief: Tyres and triumph in South Africa
Expand the Chase Your Dream, No Matter What campaign into a new market – South Africa. I was absolutely delighted to lead this next chapter and get to tell such incredible stories about my country.
The Solution: Sport and the spirit of human endurance hit home in a nation familiar with overcoming adversity
We got people in South Africa talking about and connecting with Bridgestone via the stories of 3 incredible South Africans who had shown extraordinary tenacity in following their goals all the way to the end, despite enormous roadblocks and setbacks.
Caster Semenya
A middle-distance runner, Caster has faced a lifetime of discrimination and controversy and campaigns for the human rights of female athletes.
Josiah Thugwane
A long-distance runner who went from severe poverty to becoming the first black man to win an individual gold medal in South Africa, motivated by the dream of supporting his family
Lawrence Brittain
rower who defied all the odds to take Silver at the Olympic Games Rio 2016 after beating cancer less than two years before
My role
Lead creative
Writer and ACD delivering all content across digital, social, PR and events