Nestle KitKat

The brief: Millennials didn’t give a fudge about KitKat

Nestlé wanted to reinvigorate the KITKAT brand, making it more relevant and appealing to UK Millennials.

The solution : The London KITKAT Chocolatory

We created the London KITKAT Chocolatory in Westfield, London. The experience economy was gaining significant relevance for this age segment at the time and this pop-up allowed Millennials to "create their own break" with help from a Michelin-star Chef. Open to thousands of customers eight hours a day, seven days a week for a five-week period, visitors could enjoy a premium version of the standard KITKAT, personalised with the help from Michael O’Hare (the Heston from Eston). They could also completely customise their treat from the name through to the flavour and packaging.

My role:

Head of copy across all content and creative