Chase Your Dream, No Matter What
The challenge: No one cares about tyres, right?
Bring to life Bridgestone’s Olympic Partnership across Europe, increasing brand affinity and purchase intent.
The Solution: Chase Your Dream, No Matter What
In a notoriously low-interest category, we used emotional storytelling to get people talking about tyres. This award-winning creative campaign was a pan-European Olympic brand campaign, across 5 markets celebrating the Olympic spirit of perseverance by sharing uplifting stories of inspiring athletes. Each story told of triumph over adversity. Just like Bridgestone tyres keep you on track no matter the circumstances, these athletes have managed to reach their dreams, no matter how great the obstacles that stood in their way.
My role
Lead creative on the pitch winning idea
Writer and ACD delivering content from 2016 to the climax of the Tokyo Olympic Games 2020
4 years, 1000s of executions
Spanning over 4 years, featuring 21 ambassadors and over 8 markets, this campaign took form in countless executions.
-Over 10 000 pieces of long and short form content
-DOOH
-social
-experiential
-B2B & B2C
-mass participation events,
and life changing ambassador led 'dream enablement' moments.
I worked across many of these executions, either as the lead creative, inputting as a writer, or overseeing as ACD, including writing the case study film opposite which gives the best overview of the magnitude and success of the campaign.
Below are some of my personal highlights over the years.
Women who smashed it
Was a pleasure to meet, write about and learn from so many incredible female Olympians who where trailblazers in their discipline.
Each athlete has not achieved Olympic glory but has overcome extreme adversity on their journey to success. Sharing their stories of grit and human endurance as beautiful films and shorter form content was just fantastic.
Getting a stunning spread in Vogue Magazine as a tyre company was pretty impressive !
Loved working on a campaign that had actual life-changing effects on people’s lives.
