Harris Paintbrushes
The brief: A paintbrush is a paintbrush, why pay more?
Harris needed to get people who were buying cheap brushes to ask for a Harris paintbrush instead.
The solution: Blame The Brush
Our campaign showed decorators across the country who were really to blame for furry walls, patches, drips and countless DIY tears. A raggle-taggle gang of cheap brushes who do such a bad job, it’s criminal. Each with their own personality and dodgy DIY speciality. Their distinctive animation style and characters cut through with a clear message. There are nasty consequences to buying cheap. Their antics put the paintbrush at the centre of the painting process, offering Harris as the clear alternative to their incompetent handywork. The gang featured across TV, VOD, social and digital.
Highly Commended at the Drum Content Awards for Best Integrated Campaign
Shortlisted at Marketing Society Awards for Brand Communication 2022
It’s been emulsional
Our Guy Ritchie-esque gang proved that a good workman should
always blame his tools.
Meet the lads
And their tragic DIY specialities.
In a nutshell…
Client loved our campaign so much, she asked for a Case Study film to show off to all her colleagues.