WeAreFearless
When you’re called WeAreFearless, you have a lot to live up to.
Since the agency’s inception, I played a key role in building the Fearless Brand from writing the positioning Boldness with Backup, to winning the agency’s first client and …pretty much everything else.
Whether it’s been internal or external communication, I was the brand champion, including Agency TOV, manifesto, agency marketing, thought leadership events, agency away days, social presence, agency culture, D&I and our infamous Fearless xmas presents.
Erm ...cheers?
Each year, we’d champion a more courageous world with a relevant signature xmas tipple and explanation that encourages a more fearless celebration. And each year, we get recognised in Campaign magazine for our efforts.
Fancy a taste of Brusselprout Vodka, Bug spiced Rum and my fave, CBD Gin?
Events and speakers
From speakers like Helen Sharman, the first British UK astronaut in space to Sebastian Foucan, free running and parkour practitioner to a session on What Makes a Fearless Leader facilitated by 3 x Olympic Champion and ex-Team GB Sports Psychologist Dr Kate Goodyear, I was a key part of getting the Fearless message out there from the events themselves to the content and white papers we created afterwards.
Practising bravery …
Fearless team days included haunted Victorian jails, jumping off cliffs in Devon driving Monster Trucks, or firewalking, it was a fantastic challenge to come up with the ideas, organise them and take part in them myself.
