Bridgestone Europe

The brief: The next 4 -year Olympic Campaign

Persuade Europe's motorists its worth paying more for Bridgestone Tyres by leveraging their Olympic partnership.

The solution: Prepared to Perform

Our Prepared to Perform campaign hijacked the cultural blind spot of “Luck” and the misappropriation of the term in the world of elite performance. We showed how Olympians mitigate risk with rigorous training and mental preparation. And when they succeed, it has absolutely nothing to do with luck. Just like Bridgestone’s products.